LORI HARFENIST

Over the years, I have written copy for multi-tiered email programs, newsletters, SEO articles, blog posts, social media posts/video scripts, direct mail, websites, banners, catalogs, apps, TV, radio, and all other forms of media. I've worked with several major ad agencies, small companies, and large institutions. I've concepted high-level branding, strategized B2B and B2C testing paths, and locked myself in a room to grind technical FAQs into sprawling, multi-tabbed spreadsheets. I won a Clio once with the team behind Tide's first-ever digital presence. Click on the links to view samples. More available upon request.

DM / PRINT
Cisco Systems - B2B Print
Cisco Systems - B2B Direct Mail
TIAA-CREF Direct Mail - front
TIAA-CREF Direct Mail - back
B2B Avis Print

LONG-FORM ORIGINAL ARTICLES
Epoch Times - Original Science News Report
Chandon - How-To SEO Article
Athleta - Partnership Listicle
Athleta - Original Blog Article
RT - Original Science News Report 1
RT - Original Science News Report 2
RT - Original Science News Report 3

EMAIL CAMPAIGNS
Cisco Systems 1
Cisco Systems 2
TIAA-CREF 1
TIAA-CREF 2
Unilever - Homebasics
Unilever - Slimfast

SCRIPTS
Minds.com - Promotional Video (also did voice-over, asset sourcing, and editing)
TIAA-CREF - Partnership Social Media Video
ACT TV - Social Media Video 1
ACT TV - Social Media Video 2

BANNERS
Ameritrade 1
Ameritrade 2
Procter & Gamble - Physique
Cisco Systems 1
Cisco Systems 2
Cisco Systems 3

CONCEPTING
Dove's Real Beauty Campaign (developed tone and voice)
Aveda Holiday Season Concepts (brainstormed campaign direction)
Snapple Sweepstakes (came up with sweepstakes parameters)

ADDITIONAL SKILLS
Final Cut Pro, Adobe After Effects, SEO best practices, voice-over, on-camera talent, teleprompter, paneling, asset sourcing