Happy Earth Day!
April 26, 2010 158 CommentsTo celebrate Earth Day this year, I decided to look into what the big boys might be doing to save the planet these days. You know, the big companies that have enough resources to actually make a difference. I was pleasantly surprised to see one company, PepsiCo, attempting to do just that.
Partnering with Greenopolis, The Entrepreneurship Bootcamp for Veterans (EBV), and Waste Management, they’ve built what they’re calling the Dream Machine and what I’m calling just plain common sense. Basically, it’s a recycling receptacle that’ll be placed around urban areas, ball fields, super markets, etc. – places where people finish beverages and end up tossing out the container since there is no recycling receptacle available.
I live in New York City, where there are exactly zero public recycling receptacles, so I think the Dream Machine is a very welcome, excellent thing. And the fact that proceeds benefit veterans AND the environment is an added bonus. As an added incentive for the public to use it, Pepsi offers a reward-point system, so whenever you do drop a bottle in the machine, you can earn points to a little something for yourself.
So, going to the unveiling of the Dream Machine was a great way to celebrate Earth Day, I think. PS I also got to meet Aisha Tyler, which for any Soup fan is a good, good thing.
[..YouTube..] Recycling & going green is BIG BUSINESS these days. How much is that little machine going to cost us? I hope they are an independent entity and not government subsidized. Also, looks like the mob (I mean waste management) has a happy, earth friendly feel to it. I wonder how many people donated their knee caps for this machine. (Don’t get me wrong, I’m loving the channel & videos).
[..YouTube..] Recycling & going green is BIG BUSINESS these days. How much is that little machine going to cost us? I hope they are an independent entity and not government subsidized. Also, looks like the mob (I mean waste management) has a happy, earth friendly feel to it. I wonder how many people donated their knee caps for this machine. (Don’t get me wrong, I’m loving the channel & videos).
[..YouTube..] Recycling & going green is BIG BUSINESS these days. How much is that little machine going to cost us? I hope they are an independent entity and not government subsidized. Also, looks like the mob (I mean waste management) has a happy, earth friendly feel to it. I wonder how many people donated their knee caps for this machine. (Don’t get me wrong, I’m loving the channel & videos).
[..YouTube..] Recycling & going green is BIG BUSINESS these days. How much is that little machine going to cost us? I hope they are an independent entity and not government subsidized. Also, looks like the mob (I mean waste management) has a happy, earth friendly feel to it. I wonder how many people donated their knee caps for this machine. (Don’t get me wrong, I’m loving the channel & videos).
[..YouTube..] Recycling & going green is BIG BUSINESS these days. How much is that little machine going to cost us? I hope they are an independent entity and not government subsidized. Also, looks like the mob (I mean waste management) has a happy, earth friendly feel to it. I wonder how many people donated their knee caps for this machine. (Don’t get me wrong, I’m loving the channel & videos).
[..YouTube..] Hmmm, interesting…
[..YouTube..] Hmmm, interesting…
[..YouTube..] Hmmm, interesting…